When the message doesn't sell
Marketing
Positioning and copy that turn attention into sales. Websites, ads, sales pages and fundraising appeals, written for the buyer you actually have.
- Measured in
- Conversion rate
For founder-led small businesses & nonprofits
Your product isn't the problem.
Good businesses stall for three reasons: the message doesn't sell, the cash runs short, or the plan doesn't hold. Fortis Group fixes all three.
SERVICES
What we fix
When the cash runs short
Working Capital
Cash managed so growth never outruns it. We forecast cash flow, set receivable and payable terms, and right-size inventory.
- Measured in
- Cash conversion cycle (DIO + DSO − DPO)
When the plan doesn't hold
Strategy
Decisions grounded in your numbers instead of guesses. Pricing, priorities, and a plan your team can carry out.
- Measured in
- Operating margin
CLIENTS
Who we've worked with
- Ad Astra Coffee CompanyVeteran-owned coffee roasterMarketing & copy
- Hillsdale StaysShort-term rental management in HillsdaleMarketing & copy
- Legion XIIChristian men's discipleship nonprofitCopy, finance & strategy
- Prolego PressIndependent academic publisherPublishing-cost model
ABOUT
Built to last
Fortis Group is led by Andriy Pasichnyk, a finance major and economics minor at Hillsdale College and the co-founder and CFO of Legion XII. He started his first business mowing lawns and hasn't stopped building since.
Fortis began as Ad Bellum Digital, a marketing firm, and now covers the finance and strategy behind the message as well.
Book a consultation.
Send a short note about your business and what's stuck, or reach Andriy directly.
- Based in
- Detroit, Michigan
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